What is snus?

Where it comes from

Snus is an oral tobacco product originating in Sweden, where it has long been used. It contains processed tobacco leaf, either in small sachets or loose, placed under the upper lip.

Snus is not burned. There is no smoke.

How it differs from a nicotine pouch

This is the most confused point, including in how products are named in the Vietnamese market.

Traditional snus: contains tobacco leaf.

Nicotine pouch: contains no tobacco leaf. The contents are nicotine, flavouring, a powdered filler and a humectant.

Both go under the lip, neither burns. The difference is the presence or absence of tobacco leaf, and that difference carries a different legal classification.

Why the names get mixed up

Nicotine pouches came later and look much like portioned snus. Many sellers call both snus. In Vietnam, common search phrases mix the two names as well.

When you read anything about snus, check whether the source is discussing the tobacco version or the tobacco-free one, because conclusions do not transfer between them.

What we do not claim

We do not say that either category is safe or a way to stop smoking. Nicotine is addictive in every form. If you want to stop altogether, the quitline on 1800 6606 is free.